In an industry as unchanging and static as the funeral business, Clint Mytych is an unlikely CEO. At 27 he is poised to change one of the world’s oldest industries through a very modern technique: licensing.

How did this happen? Mytych challenged himself to find an industry where branding – and licensing – had little or no impact to date. After months of research, Mytych hit upon what may be licensing’s last frontier – the funeral industry. Together with his partners, Nick Popravsky and Donna Shatter, Mytych crafted a business plan to bring top licenses to the funeral business. Then he set out to acquire the rights to key licenses. Almost every company EI approached immediately saw the opportunity. The true challenge was in convincing a handful to be the first to have their marks on urns and caskets.

Beginning with four licenses – The Vatican Library Collection™, Precious Moments™, the American Kennel Club™ and Major League Baseball™ – the company began designing the first urns and caskets for these lines. During 2007 we added STAR TREK and Cat Fanciers’ Association and our newest line of products for various universities.

During October 2006, Eternal Image introduced its first production urn, L’Italiano Classico from the Vatican Library Collection, at the National Funeral Directors Association Expo. The company also showcased the designs for the first Major League Baseball™ urns, Precious Moments urns and caskets, and the AKC-licensed pet urn. The products generated tremendous media and public attention.

Today Eternal Image is rolling out products at the rate of about one a month. To learn more, click here to see more of each individual product line. And please contact us with questions or comments.

Our mission is to give people the freedom to reflect the passions of their lives in a meaningful, tasteful way.

We are focused on bringing top-quality funerary products to consumers who want their own passing (or the passing of a loved one) to reflect a life well-lived.Each one of our products is individually designed to the brand. We start with a blank canvas and design the casket or urn frompaper to computer design to tooling. Where some companies take an existing casket or urn and just add a mural or attach accessories, Eternal Image products are completely designed to represent the
specific brand.

It’s what we would want – and the experience we want you to have. Want to know more? View the website and
Contact Us – we are here when you are ready.