Dear Shareholders:
Eternal Image is preparing for what will be our busiest fall season to date. In September we will be launching our first cremation urn for Star Trek. The design is brand-new and has never been shown to the public before. Details about this launch will be available shortly, and will instruct people how and when to view the urn on the date of the official launch. We have a very unique rollout planned.
Also in September, some prototypes of Eternal Image’s product line for the Vatican Observatory will be on display at the Catholic Cemetery Conference and Expo in Omaha, Nebraska. This show is the premier venue for Catholic cemeterians nationwide, and the perfect opportunity for getting feedback on the product. Following the show, the feedback that we have garnered will be implemented into the final production designs.
The Vatican Observatory line is proving to be our most expansive ever. In addition to caskets, urns, and memorials, Frank Colapinto (President of our New World Gift Company division) is overseeing designs for liturgical candles, retail candles, and candles for the South American market, specifically a line for Brazilian Catholics. We also have a line of memorial prayer cards, thank you cards, and registry books that is nearing completion, and our distributor of those has told us the Vatican Observatory line could very likely dominate the memorial card and registry book market among U.S. Catholics.
Some of you may have seen the announcement that we recently sold our 2,000th baseball urn in July. That number is already approaching 2,200 and we anticipate expanding the line from the 13-teams currently available to all 30-teams later this year. Also, our infant and youth casket sales are exceeding expectations and are moving an average of 5-10 units monthly—respectable numbers for a product with less than a 2% share of the casket market and not quite one year of market exposure.
While too preliminary for this Letter, be assured Eternal Image is also diligently working on two other projects mentioned earlier this year: a non-equity/non-dilutive funding deal; and a new license to add to our portfolio. Details about these projects are forthcoming.
As always, thank you for your continued support.
Eternal Image Management Team
INTRODUCING
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Dear Shareholders:
As a follow-up to the Letter to Shareholders released on August 13, 2010, we are pleased to announce that the Conditional Approval Letter from our Lender was delivered to us on August 27, 2010.
At this point, management will work diligently to satisfy the due diligence requirements the Lender has so that we can proceed to a timely closing. At such a time that we deliver the final due diligence items to the Lender and a closing date has been chosen, we will again update our shareholders.
As always, thank you for your continued support.
Eternal Image Management Team
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Just got a look at the Vatican Observatory casket design to be unveiled at the Catholic funeral convention later this month. Looks great!
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Last Quarterly - As of June 30, 2010
